Facts Don't Change Minds: How Stories Win the Argument


Why Smart People Rarely Change Their Minds (It Isn't the Facts) Read online → “ "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies." — Blair Warren (One Sentence Persuasion) Imagine someone tells you about a psychiatric patient who walks into a shopping mall and stabs a young girl. Your stomach tightens. And somewhere underneath, without you deciding anything, your brain...