Your Personal Brand Is Not Your Identity (And That's the Point)


Become Known for Something. Just Don't Become It. Read online → “ "To know who you are is the greatest power of all." — Sherrilyn Kenyon and Dianna Love (Blood Trinity) In December 1893, Arthur Conan Doyle pushed Sherlock Holmes over a waterfall and killed him. He wrote to his mother that he was in the middle of the last Holmes story, "after which the gentleman vanishes never never to reappear. I am weary of his name." Doyle thought of himself as a historical novelist. Sherlock Holmes simply...