Pick a Better Devil: Why the Best Movements Make the Common Enemy an Idea Read online → “ "You can extract a moral from a story, but you can't extract a story from a moral." — Chip and Dan Heath, Made to Stick Communication Moves People, Part 2 of 2 In May 1972, Cesar Chávez was on a water-only fast in Phoenix, Arizona. It would last 25 days. Arizona had just passed a law that took away farm workers' right to strike and boycott during the harvest. So Dolores Huerta, who had built the union...