Why People Follow Whoever Makes Them Feel Understood Read online → “ "Human desires are the steam which makes the social machine work." — Edward Bernays, Propaganda Communication Moves People, Part 1 of 2 In November 2024, I was in Aarhus for the Boye & Company conference. I've been going every year since around 2015. I got in around 10 pm on the train and checked into my hotel. Before I fell asleep, I flicked on the news to see how voting was going in the U.S. It was still only around 6 pm...